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  1. Catherine

    I’m just ‘re-visiting’ this site after the NDS conference last week. So many insights for me into just how complex, on one hand, and how ‘humanly’ simple, on the other, your roles (and rewards?)are. How do sevice providers / your employer deal with the “like what friends do” bit? It seems so important to how you did your job in this situation, but I often hear people talk about this as a ‘no-go’ area, something that holds a some degree of wariness (almost fear)? This question could equally be addressed to Gus or Vince or Ricky or many of the other contributors also. Really interested in your thoughts.

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